September 24, 2019

Empowered by Visa Arrives in Washington, D.C., Women in the Capital Face Funding Challenges and Focus on Diversity | Logica Research

Visa unveils Practical Business Skills, a financial literacy program designed to help small businesses develop business and personal skills to fuel resilience and growth

Yahoo Finance and BusinessWire features findings from Logica and Visa's research study. 

New Visa research highlights a focus on diversity and growing the bottom line among women small business owners in Washington, D.C.

She’s Next, Empowered by Visa arrives in Washington, D.C. Visa commissioned a research study that analyzed and surveyed female small business owners to better understand their attitudes, experiences and pain points.



SAN FRANCISCO & WASHINGTON--()--Hundreds of female entrepreneurs packed a Washington, D.C., ballroom today to learn ways to fund, run and grow their business as part of Visa’s (NYSE: V) growing, She’s Next, Empowered by Visa movement.

In conjunction with the event, Visa today shared new insights on the challenges facing Washington, D.C. women business owners and launched Practical Business Skills, Visa’s first-ever one-stop educational portal for small business owners.

“Running a business requires a lot of work, investment and dedication,” said Suzan Kereere, global head of merchant sales and acquiring, Visa. “As we scale She’s Next across the globe, we are learning more from women small business owners about innovative ways we can empower them through our network.”

The rate of new women entrepreneurs has increased by 15.4 percent in the last three years1, yet women still face more challenges than male entrepreneurs, including getting equal access to capital and connecting with a network of other entrepreneurs for support. She’s Next, Empowered by Visa connects like-minded women small business owners with industry experts for education, inspiration and networking opportunities that help deliver immediate impact for their business. Visa launched the program in January 2019, to help tackle specific challenges women small business owners face.

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