There is no doubt that the pandemic has had a tremendous impact on how we work. Our Logica® Future of Money Study found that 60% of Americans are still being impacted by the coronavirus on the work front. For those who are fortunate enough to be employed, almost a third (31%) say they are working more hours. Many are working fewer hours (46%) or no longer working (23%).
Almost two-thirds (64%) of Americans are stressed about their financial situations, and Americans are looking for financial help from employers on a number fronts more now than they did before the pandemic. Specifically, they want more employer assistance with emergency savings, retirement planning, financial advice and education, creating a budget and improving their credit score.
As you are executing your 2021 brand, marketing and product plans, how are you integrating the needs of working Americans? Reach out to us to help you get the insights you need to inform your 2021 plans, launches and communication.